New Tålig winter alloy wheel brand lands in Europe exclusively distributed by Wheelwright LTD. Wheelwright, the UK’s largest wheel importer and distributor, has released details of a new winter alloy wheel addition to their 2014 collection: Tålig.
The Wheelwright design team are consistently working to develop wheel solutions in an ever-fragmented marketplace. This addition to the 2014/15 winter wheel programme is no exception to this rule, with the brand new Tålig offering a simple, robust solution for use in colder months (October – March). The Tålig’s apt nomenclature is derived from its quintessentially Scandinavian traits (Tålig is Swedish for “durable”), and gives a particular nod to the robustness necessary in winter conditions, for which it is destined.
The Tålig has been developed with a cross-marque plan in mind, aimed at offering a simple, OEM-styled replacement for ‘summer alloys’ which will not look out of place on any vehicle in the car park. The simple, silver, 5-spoke design is manufactured to stand up to the tests of winter motoring, including the extra debris and moisture on the roads as well as aggressive road salts. Since 2010, Wheelwright have been widely perceived to be market leaders for winter wheel products in the UK, promoting the usage of winter wheels and tyres in temperatures below 7°c. When coupled with a winter tyre, the new Tålig winter wheel offers a truly affordable bolt-on solution to protect motorist’s ‘summer’/oem alloy wheel investment.
Available in 7.0×16” and 7.5×17” sizes, in a wide range of five stud PCDs: 5×100, 5×108, 5×112, 5×114.3, 5×120. Initial stocks of the Tålig design are set to arrive in September ready for the winter season.
Prices are set to start from an incredibly low £69(SRP) per wheel for this new winter design, making operating a second set of ‘winter wheels’ more affordable than ever before.
Tålig Winter Wheel – Facts & Figures:
Sizes: 16″ & 17″
Construction: One-piece, Cast
For more info & images:
+44(0)1622 713 800
Source: Press Release / Product News