Team GB winning their first Gold Medal at the London 2012 Olympic Games has inspired us to look at the automotive interest in the games, primarily, the vehicles and road logistics of the World’s largest sporting event. First, however, we have to give our big congratulations to Golden Girls Helen Glover and Heather Stanning on bringing home Team GB’s first gold medal in the Rowing event; and Cyclists Bradley Wiggins and Chris Froome on their Gold and Bronze respectively.

Car manufacturers often get “in on the action” with sporting events, such as Ford with their sponsorship and partnership of the Champions’ League Football. For the Olympics, the German powerhouse BMW have taken the mantle and are the official automotive partner of London 2012. As such, they have supplied the event with over 2,700 vehicles, which will be used to ferry competitors, athletes, officials and their kit to the various events in and around London. The key thing today for any automaker is to comply with the “green” message – and each of the BMW vehicles supplied to the games has been chosen for its economical performance.

BMW Olympic PavillionBMW at the Olympic Stadium

UK Marketing Director for BMW, Chris Brownridge said, “Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads. We look forward sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic park.”

Six architecture firms entered a competition to design the cutting-edge BMW Pavillion at the Games, and the winning design represents a significant architectural addition to the Olympic Park, whilst at the same time “reflecting BMW’s deep commitment to sustainability”. The pavilion has a floor space of 800m2, and has been built on an elevated site above the Waterworks River. It is situated between the Olympic Stadium and the stunning Aquatics Centre. The pavilion’s innovative design uses river water to provide a sustainable source of cooling for the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature – very eco and very design-led!

BMW Olympic Bike CyclingBMW EcoDesign

BMW have supplied a wide range of vehicles in their Olympic Fleet, including the MINI E, MINI Countryman Cooper D, 1 Series ActiveE EV, 320d Efficient Dynamics, 520d Efficient Dynamics, 5 Series Active Hybrid, X3 xDrive 20d, X5 xDrive 30d, R1200 RT Motorcycle, and their innovative BMW Streetcruiser Bicycles. You can read more about BMW (and the stunning alloy wheels we offer for their wide range of vehicles), here.


Source: Wheelwright Blog

Pin It on Pinterest

Share This