“Oh Lord, won’t you buy me a Mercedes-Benz”, Janis Joplin once sang. The cars with the famous three-point star have always been more than “merely” a means of transport. They stand out due to their timeless elegance and innovative technology. One used to say, a Mercedes doesn’t drive, it glides. Nearly – like the elegant boats you find in the port of the Ligurian village Portofino – AEZ, who has its own RC44 team in the Formula 1 of sailing, chose the tradition-steeped name for a design radiating harmony and exclusiveness.
The new Portofino is a wheel that incorporates the noblesse of the premium cars manufactured by Mercedes. The creative department of AEZ has succeeded in carefully adopting the design vocabulary of the cars made in Stuttgart. The result is a classic, elegant double star spoke wheel that shows that it was tailor-made for the exclusive sedans, cabriolets and estates of the Swabian manufacturer. The AEZ Portofino matches the C-Class, E-Class, SLK, CLS and S-Class like a tailor-made suit and harmonises with the large SL as well as the luxury SUV GLK. The wheel always lines up perfectly with the elegant body of the respective Mercedes models. The silhouette of the car and the wheel appear as a mundane, sporty unit. The clear, reduced lines of the Portofino with the deliberately light design of the wheel centre’s elegant silver finish appear just as timeless as the cars for which it was developed.
The deep-black of a dark night is the best background for a shiny, bright star – the same is true for the new AEZ Portofino Dark: the star spoke wheel plays with the contrasts resulting from the combination of a matt black body and a polished front. Just like the picturesque sailing Mecca on the Ligurian coast that bears the same name, the “stars” also love the AEZ Portofino Dark: the classic-looking alloy rim is exclusively designed for the cars with the famous star. It is unpretentious and has the subtle, mundane elegance and unobtrusive sportiness that Mercedes has not just been cultivating since the days of the legendary Gullwing. People who drive a car developed from more than 125 years of engineering art also expect technical perfection and easy handling from an exclusive wheel. No modifications are required to fit the Portofino to Mercedes cars. Apart from the bonnet, the wheels are definitely the second-best place for a real star.
Sportiness and elegance do not have to contradict each other. This applies both to the cars from Mercedes-Benz and the new wheel creation from AEZ. The Portofino is only offered for the cars with the famous star. The wheel is available in elegant high-gloss silver or in sporty matte black with a polished front.
AEZ Portofino – Facts & Figures:
Dimensions: 7×16, 7×17,8×17, 8.5×18, 8.5×19, 9.5×19 inches
Finishes: Silver / Matt Black & Polished Face
Construction: Cast, one-piece
For More Info/Contact:
UK: James Gray, Marketing Manager, Wheelwright LTD.
EU: Norbert Frohner; AEZ Leichtmetallräder GmbH; Leobersdorfer Str. 24; A-2552 Hirtenberg;
Fon: +43 2256/801 500
Fax: +43 2256/801 525
Source: Press Release / Product News