We’d like to raise attention to a number of positive developments here at Alcar Wheelwright.

You will have noticed a slow transition from “Alcar” back to our original name of “Wheelwright” in the past 6-8 months. To some of you, this may come as no great surprise, as we are often still referred to as Wheelwright, but we felt we should explain this change in name, and introduce you to our new branding.

We’re not reinventing the wheel!

This new branding and trading name will not change the way we operate. We will continue to offer you the same great products, at competitive prices, with unrivalled sales and after-sales support. The brand mark has changed to reflect a more contemporary and refreshing feel for the future to support our ongoing commitment to developing our company as industry leaders for quality and diversity of applications within the Alloy and Steel wheel market.

What’s changed?

We are confident you will only notice positive changes. You may notice the new logo and name on our invoices, packaging and marketing materials. Our core consumer brands will remain the same, so point of sale materials and consumer marketing goods will remain the same. Then, there’s our new online offering – a pioneering new website that we have endeavoured to make industry-leading.

Aesthetically pleasing: Functionally sound:

Our new and improved website is not only looking slicker than ever, but functions impeccably, giving you access to stock and fitment look-up by vehicle, size, application and brand, as well as a wealth of tools to help you sell more product both online and on the high street. We have listened to your comments on our web offering and feel confident our brand new site will fill you with confidence in fitments, availability and online ordering.

The official launch of the new and improved website will be announced very soon. One of our representatives will call you to introduce you to your new user account online and verify your details for our new Retailer Look-Up.

If you have any questions or queries regarding this rebranding, please do not hesitate to get in touch with me using my direct line: 01622 713 806

Source: Wheelwright Blog

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