The New Wheelwright Website – ushering in a new era.
The new and improved website from Wheelwright makes finding the perfect alloy wheels simple, but that’s not all…
On Monday 13th February 2017, Wheelwright launched their brand new alloy wheel website. After over 12 months of development, the new site is set to revolutionise the market once again, offering two faces: a consumer facing site with vehicle look up, technical information and automotive articles; and a Dealer Tools site, where trade customers can log-in to utilise vehicle look-ups, and advanced search functionality to find and order wheels for their customers, as well as sourcing web assets, images, catalogues, POS and much more.
General Manager, James Gray, who has overseen the project, explains: “The existing site was launched to great applause back in 2012, and is still one of the best alloy wheels websites in the market today; but at Wheelwright we are continually looking to develop our on and offline marketing and, more importantly, are always looking to give our network of retailers the tools they need to find and order wheels as quickly, easily, efficiently and affordably as possible. The new site has been built with this in mind. Improved data accuracy (using a combination of data from DriveRight (the industry standard) and our own amended database (where we find anomalies with fitment data), all managed by ‘Boughto’, a plug-in by B8Auto. We have worked very closely with B8Auto since 2011, and the latest incarnation of our website hails a new era in the ‘Boughto’ wheel and tyre look-up.”
Wheelwright endeavour to make the new site will be more accurate than ever before, and, more importantly, quicker and more user-friendly for both consumers and trade customers.
James continues: “The site is infinitely more mobile-friendly, meaning trade customers can show consumers wheel options whilst out of the office, in the car park of their stores, or even deal with telephone and online enquiries ‘on-the-go’. We’re living in an age where more and more people are using their smartphones and tablets to browse the web, and with mobile activity overtaking desktop for the first time in October 2016, this is a trend that’s sure to continue. We’re not saying it’s infallible, the myriad of devices out there make creating the ‘perfect’ mobile site a real challenge, but it’s certainly as good as it’s ever been, and we are confident it will be an invaluable tool to our retailers. We will not stop developing once the site is live!”
Months in Development
Usability and aesthetics…
It’s also prettier than it’s ever been. Web design and the user interface is so important, and Wheelwright have taken ‘the best bits’ from around the automotive industry, along with big online ‘heavy hitters’ of the retail world, to try and design a site that is aesthetically pleasing whilst retaining Wheelwright’s simple and elegant brand image.
“It was important to look around the internet, looking for trends and design styles which were clearly working for large volume online retailers – nice large graphics, clean lines, easy to use top level navigation, and a responsive layout were all key parts of the brief”.
Content, content, content…
There’s also a great amount of content on the site. The Blog section is a huge resource of not only all things wheel related, but general automotive discussion. From the launch of new wheels and products, to the latest trends in the motoring world, Wheelwright are aiming for this site to be a real ‘online base’ for their customers, which will encourage usage over and above alloy wheel searches. It’s not just alloy wheels…
All feedback on the new site is actively encouraged and welcome, finding data anomalies, page errors and even the odd spelling mistake, and letting the team know about it will only improve Wheelwright’s online offering further. Please comment below, or send all feedback to firstname.lastname@example.org